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There’s a difference between being for the culture and doing it for the culture and the three visionaries at Tradeblock — a sneaker trading app where kicks are currency — are committed to the latter for the sneaker community.


Google for Startups

The Google for Startups Black Founders Fund was built in response to both the financial and societal pressures facing Black founders. And while those pressures have always been present, they were magnified in 2020.



Sneaker culture has been historically this male-dominated space, but Tradeblock is intentional on their messaging. We want to be inclusive and diverse. And there’s a difference. We want to create this equitable marketplace for everyone.



America is rich in small businesses. To shine a light on these entrepreneurial heroes, Forbes created the Next 1000. This year-round initiative showcases the ambitious sole proprietors, self-funded shops and pre-revenue startups in every region of the country—all with under $10 million in revenue or funding and infinite drive and hustle.

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If you’re into sneakers, trading is just fun,” says Mbiyimoh Ghogomu, cofounder and CEO of Tradeblock, “but it also helps increase access for folks who may not be able to spend a rent check every time they want a new pair of shoes.”

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ABC 13 - Houston Culture Map

Besides the fact that nobody had taken on trading, we saw the exorbitant prices that sneakers were starting to sell at in the resell market. We realized that a ton of sneakerheads, people who were in the game for the love of kicks, were basically getting priced out of every shoe they wanted.

For media inquiries:
Diana Bianchini
Di Moda PR

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